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Activations Technology

Pelion

Owning the Floor at a Busy Trade Show

An interactive Bright.Blue activation that drew crowds and captured qualified leads across a busy trade-show floor.

The Challenge

On a crowded exhibition floor every stand is competing for the same few seconds of attention. Pelion needed something that would stop people walking past — and turn that stop into a conversation worth having.

The Solution

Bright.Blue placed an interactive, fully branded machine on the stand. Attendees tapped to play, shared their details to claim a reward and walked away with something in hand — while the team collected qualified, consented leads in the background.

The Outcome

A stand that stayed busy for the whole show, with a clean list of leads and engagement data ready for follow-up before the team had packed down.

What We Deployed

The parts that made it work.

  • Interactive branded machine as the stand centrepiece
  • Tap-to-play experience to draw and hold a crowd
  • Structured, GDPR-compliant lead capture
  • Instant reward dispense
  • Engagement measured across the full show

Stop, Play, Convert

Trade shows reward whoever creates a moment. A branded machine that lights up, invites a tap and hands over a reward is a moment — and one that repeats itself hundreds of times a day without tiring.

Leads While the Crowd Is Hot

Because the lead capture is part of the game, not a clipboard afterwards, the data is cleaner and the follow-up faster. Pelion’s team could see plays and leads building live, and had the full list the moment the show closed.

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