Kellanova
A full-screen retail media takeover putting Kellanova brands in front of travelling shoppers at the point of purchase.
The Challenge
Airports are high-dwell, high-intent environments — but traditional out-of-home there is disconnected from the moment a traveller actually buys a snack. Kellanova wanted brand presence that was impossible to miss and directly attached to the shelf.
The Solution
Bright.Blue ran a full-screen retail media takeover across its airport units. Kellanova creative owned the screen between transactions, with the brands stocked and ready to buy on the same machine — collapsing the gap between seeing an ad and picking up the product.
The Outcome
A closed-loop media placement where impressions, interactions and vends all happen on one connected unit — giving Kellanova measurable brand presence in one of the hardest environments to reach.
The parts that made it work.
Most airport advertising is seen and forgotten before the traveller reaches a shop. Bright.Blue’s units sit where the purchase actually happens, so a takeover isn’t just an impression — it’s the front door to the transaction.
For Kellanova, that meant the screen, the shelf and the checkout were one surface. Travellers saw the brand, tapped through to buy and walked away with the product in seconds.
Every Bright.Blue unit reports live. Screen time, interactions and vends are logged by the machine itself, which means the campaign is reported on what really happened rather than modelled footfall.
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