Premium Brand Presence at a Flagship Corporate Event

Premium brand presence with seamless, GDPR-compliant lead capture at a flagship corporate event.

The Challenge

At a premium corporate event the brand has to feel effortless. Adyen wanted to give delegates something memorable and gather structured contact data — without a staffed stand or a clunky sign-up.

The Solution

Bright.Blue delivered an unattended, fully branded machine that vended gifts to attendees. Delegates engaged on the touchscreen, consented to contact and received their gift on the spot, with the whole flow set up, run and reported by Bright.Blue.

The Outcome

Fantastic attendee engagement, a seamless experience for the Adyen team and a consented lead list ready for follow-up after the event.

What We Deployed

The parts that made it work.

Premium branded presence for delegates and sponsors
Unattended gift vending
Structured lead capture with GDPR compliance
Live reporting and post-event insights
Set-up, delivery and pack-down handled by Bright.Blue

Effortless by Design

Corporate events live or die on how polished they feel. An unattended machine that simply works — branded, stocked and reporting live — lets the brand show up well without adding to the event team’s load.

Data Without the Friction

Every gift claimed is a consented contact. Delegates give their details as part of the experience, and Adyen receives a clean list and engagement summary once the event wraps.

“Bright.Blue was a great addition to our recent event. We vended gifts from their unattended machine and saw fantastic attendee engagement. The team made the entire process seamless.”

Brigitte Brown Senior Event Marketing Manager, Adyen

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