The Challenge
Costa wanted to put a new range in people's hands in the places they already were — without a staffed stand, a queue or a wasted sample.
One Machine, Three Jobs
An activation usually has to choose: build awareness, drive trial or make sales. Bright.Blue’s connected unit does all three from a single footprint. Costa creative on the screen draws the eye, a quick tap-to-play flow holds attention, and the sample or purchase lands in the customer’s hand without anyone behind a counter.
Turnkey, Start to Finish
Bright.Blue handled the build, wrap, delivery, stocking and reporting. Costa turned up to a working activation and left with a clear picture of who engaged and what they took away.
