The Challenge
Traditional gym vending offered members a limited range, a poor experience and little value for the venue — with no way for brands to tell their story or for operators to understand demand.
Background
Bright.Blue partnered with The Gym Group and Selecta UK to deploy our next-generation connected retail platform across more than 245 gyms nationwide.
What We Deployed
Each gym received media-enabled automated retail units running the full Bright.Blue platform — an intuitive, online-grade shopping experience, contactless payments, retail media and an online range that reaches beyond the products physically inside the machine.
Delivered together with Selecta UK, the rollout shows how connected retail can scale across a national estate while improving the member experience and creating new, measurable value for venues and brands.
