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Venues Health & Fitness

Snap Fitness

A New Revenue Stream for Snap Fitness Clubs

Connected retail as a new, fully-managed revenue stream across Snap Fitness clubs — premium 24/7 retail for members, zero operational burden for the venue.

The Challenge

Snap Fitness clubs run around the clock, often unstaffed. Members wanted a better retail offer than a basic vending machine, and the venue wanted a revenue line without adding operational load.

The Solution

Bright.Blue deployed its connected retail units into Snap Fitness clubs, stocked with the products members actually want and run entirely by Bright.Blue — from planograms and pricing to replenishment and on-screen media.

The Outcome

A premium retail amenity that works whenever the gym is open, and a new revenue stream for the club that needs nothing from the venue team.

What We Deployed

The parts that made it work.

  • Media-enabled connected retail units on the gym floor
  • Online-grade touchscreen shopping with a multi-item basket
  • Contactless checkout
  • Centrally managed range, pricing and content
  • Retail media and brand partnerships on screen

Retail That Fits the Club

Gyms are one of the few places people visit several times a week with a specific need — hydration, protein, recovery. Bright.Blue meets that need on the floor, with an experience closer to shopping online than using a vending machine.

Zero Operational Burden

Snap Fitness doesn’t stock, price or service the units. Bright.Blue manages the whole estate from the cloud, so the club sees the revenue and the member experience without the work.

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