Lucozade and Celsius, Brought into Connected Retail

A multi-venue partnership connects the Lucozade and Celsius brands to shoppers through media-enabled connected retail and retail media.

The Challenge

Major beverage brands want more than shelf space — they want brand storytelling, measurable media and a direct connection to shoppers at the point of decision.

The Solution

Bright.Blue launched a multi-venue partnership with Suntory Beverage & Food Europe, bringing Lucozade and Celsius into our connected retail platform with on-screen storytelling, retail media and instant checkout.

The Outcome

A connected channel that pairs physical availability with measurable brand media for two of Suntory's leading brands.

What We Deployed

The parts that made it work.

Brand presence across high-footfall venues
On-screen brand storytelling at the point of decision
Retail media attached directly to commerce
Online-grade discovery and instant contactless checkout

A Partnership Beyond the Shelf

Bright.Blue launched a multi-venue partnership with Suntory Beverage & Food Europe, bringing the iconic Lucozade and Celsius brands into our connected retail platform.

Brand Media, Attached to Commerce

Shoppers discover the brands on full-motion screens, browse an online-grade interface and check out in seconds. For Suntory, that means brand exposure attached directly to purchase — a measurable channel that connects attention to action across a multi-venue estate.

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