Bright.Blue partners with Suntory Beverage & Food Europe
A multi-venue partnership brings the Lucozade and Celsius brands into Bright.Blue's connected retail and retail media platform.
Bright.Blue has launched a multi-venue partnership with Suntory Beverage & Food Europe, bringing the iconic Lucozade and Celsius brands into our connected retail platform.
More than a place on the shelf
The partnership goes beyond stocking product. It connects Suntory’s brands to shoppers across high-footfall venues through media-enabled automated retail — combining physical availability, on-screen brand storytelling and retail media in a single connected experience.
Connected from screen to sale
Shoppers discover the brands on full-motion screens, browse an online-grade interface, and check out in seconds. For Suntory, that means brand exposure attached directly to commerce, with the data to understand how attention turns into purchase.
It’s a clear example of what connected retail makes possible: a richer experience for shoppers, and a measurable channel for the brands they love.